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Hi, elegant ladies!

My name is Julia Velikovskaya and I’m a fashion designer. For a long time I designed clothes for you and we developed together professionally and personally. That was a great and diverse experience.  Through our synergy of ideas exchange I’ve learned to feel your preferences, and express myself as a designer and see your best personality traits and express them in the clothes I made. Thank you for trusting me. 

And now I’m ready to present my new project - J.V. Fashion you can wear. What is it about? On the one hand it is about so deficient  nowadays femininity and charm. But circumstances make us prove our  point, be active and strong. That’s why it emphasizes comfort and functionality on the other hand. Due to  these reasons my first collection of shirts and accessories became so contradictive, expressing female nature. 

You may ask: “why shirts?” First of all, I like to sew, wear, combine, change them myself. Secondly the option in the market is so poor and bored, that I wanted to refresh it.

I’m sure you know about the classical norms of traditional beauty, harmony and forms. And I am always curious about the norms to be skewed, slipped, turn them all inside-out. But not the complete avoiding, the classical base is always good to be recognized, even if modified. If this idea somehow  attracts you, this kind of shirts, dresses and accessories with J.V. Made in Moscow label can be popular with you. This is all I can dream about)

So, thank you and I hope to meet you as my blog readers  here. There I have pleasure to share with you the most valuable things which inspire me to work miracles.

Yours, J.V.